FAQ – GOODNIGHT.TRAVEL Partners

Goodnight FAQ: Your Complete Guide to Commission-Free Bookings

Here, you’ll find everything hotels and travelers need to know about us. Have more questions? We’re just a message away!

1.1 What is Goodnight?

GOODNIGHT.TRAVEL is a direct-booking platform created by industry veterans and hotel owners. Its core mission is to eliminate high commissions imposed by third-party platforms by linking travelers directly to hotel websites. Rather than taking a cut of each reservation, we rely on collaborative marketing and an innovative “forced cross-marketing” approach among participating properties.

1.2 Why Was Goodnight Created?

Many hotels and short-stay property owners feel constrained by the commission-based model of most online travel agencies (OTAs). Goodnight aims to provide a cost-effective alternative that empowers properties to control their brand, rates, and guest relationships while still reaching a global audience.

1.3 How Does Goodnight Differ from Other Travel Platforms?

•Zero Commissions: Hotels keep more revenue.

•Cross-Marketing Approach: Participating properties collectively promote Goodnight, boosting visibility.

•Direct Connections: Guests are always redirected to the hotel’s official booking engine, ensuring transparent pricing and policies.

2.1 What Is Cross-Marketing?

“Cross-Marketing” means that each property in our network prominently promotes the Goodnight platform to their own audience (e.g., on their website, social media, or email campaigns). This ensures reciprocal visibility and helps every partner property benefit from the collective reach of the entire network.

2.2 How Does Forced Cross-Marketing Help My Property?

Each participant’s promotional efforts drive potential guests to the Goodnight platform. As a result, travelers searching for another hotel may discover your property as well—greatly expanding overall reach without additional advertising costs.

2.3 Does Forced Cross-Marketing Mean I Promote Competitors?

Yes—this is part of our unique “strength-in-numbers” approach. By showcasing other properties, the entire platform gains credibility and visitor traffic. The idea is that the collective audience benefits all participants, especially smaller or less-known properties that would otherwise struggle with visibility.

3.1 How Can I Join as a Partner?

•Sign Up: Contact our partnership team or register through our site.

•Integration: Connect your property’s booking engine or PMS.

•Compliance with Cross-Marketing: Display the Goodnight link or widget on your own website/social media, encouraging guests to explore direct booking deals on Goodnight.

3.2 Are There Any Fees Involved?

We do not charge commissions on bookings. Instead, we may have a low annual or monthly subscription fee (depending on your property’s size and needs). This fee covers platform maintenance, marketing materials, and ongoing support.

3.3 Can I Still Manage My Rates and Policies?

Absolutely. Each property retains full control over pricing, promotions, and policies. Goodnight redirects travelers to your website or direct booking page, so guests see only the information you decide to display.

3.4 Do I Need a Specific PMS or Booking System?

Goodnight integrates with most modern Property Management Systems (PMS) and third-party booking engines. If you have a unique or custom setup, our technical team can discuss potential solutions with you.

3.5 What If I Don’t Have a PMS?

If you manage bookings manually or via a smaller system, our staff can help you set up a streamlined process. At minimum, properties need an official web page or booking form so that Goodnight can redirect interested travelers.

3.6 What If I Don’t Want to Promote Other Properties?

Forced cross-marketing is essential to our model. If you choose not to participate, your listing may not appear in our platform. We believe the mutual promotion significantly benefits all partners by expanding overall audience reach.

4.1 How Do I Book Through Goodnight?

1.Search: Explore destinations, travel dates, or property types on Goodnight.

2.Select a Property: Browse property details, photos, and amenities.

3.Book Direct: You’re redirected to the property’s official booking page. Complete your reservation, payment, and communications directly with the hotel.

4.2 Does It Cost Me Anything as a Traveler?

No. We never add extra service fees for travelers. You pay the property directly on their website.

4.3 Why Should I Book Direct Instead of Using OTAs?

•Better Value: Without large commissions to pay, hotels may offer more competitive rates or added perks.

•Transparent Policies: You see the actual terms set by the hotel—no hidden OTA fees or confusing fine print.

•Personalized Experience: Direct contact often allows for special requests, upgrades, or loyalty programs not available through third parties.

4.4 What Happens If I Need to Cancel My Reservation?

All cancellations and modifications are handled by the property according to its specific policies. Check your confirmation email or the hotel’s website for details about refunds or penalties.

4.5 Is My Payment Information Secure?

Since Goodnight redirects you to the hotel’s official site, all payment details remain between you and the property’s own secure payment gateway. Always verify you’re on the correct domain (e.g., https://www.hotelname.com) before entering card details.

5.1 How Does Goodnight Handle Availability and Pricing?

We connect to your booking engine or PMS API. Rates and availability shown on Goodnight are pulled in real time from your system, reducing the risk of overbookings or mismatch.

5.2 What If Our PMS Isn’t Supported?

We’re actively adding new integrations. If your PMS or booking solution isn’t on our list, contact our tech team. We’ll discuss potential alternatives or custom approaches.

5.3 Do I Need to Update Goodnight Separately from My PMS?

No, as long as the system is integrated. Any changes you make (pricing, availability, promotions) in your PMS automatically reflect on Goodnight.

6.1 How Do You Operate Without Commission Income?

•Subscription Model: Partners pay a recurring fee (either monthly or yearly) to be part of Goodnight.

•Forced Cross-Marketing: This keeps user acquisition costs low, reducing the need for large marketing budgets or commission-based revenue.

6.2 How Does This Benefit the Industry?

By removing steep OTA commissions (often 15–30%), hotels increase their profitability. This allows them to invest in property improvements, staff training, or offer more competitive rates, ultimately creating better experiences for guests.

7.1 How Will Guests Find Out About Goodnight?

•Partner Promos: Each participating hotel or property prominently advertises Goodnight to its own guests, collectively driving traffic.

•Digital Campaigns: We conduct targeted social media, SEO, and online advertising campaigns to reach a broader audience.

•Collaborations: We partner with travel bloggers, influencers, and tourism boards to highlight the benefits of direct booking.

7.2 Can Hotels Offer Special Deals?

Yes. Many hotels list exclusive offers, perks, or packages only available through their direct booking channels. Goodnight helps showcase these offers, encouraging guests to book directly.

8.1 What Are the Long-Term Objectives?

Our aim is to capture even 1–2% of the direct booking market by 2027. This may sound small, but shifting just a fraction of the market from OTAs to direct channels can significantly reduce fees for properties, disrupting the OTA-dominated landscape.

8.2 How Will Goodnight Evolve?

•Expanded Integrations: We plan to support more PMS providers, channels, and technology partners.

•Enhanced Tools: Future updates include analytics dashboards for hotels, loyalty programs for travelers, and optional add-on services (e.g., travel insurance).

•Global Reach: While we start in key regions, we aspire to build a truly global network where travelers can find direct booking options worldwide.

9.2 Why Can’t I Find My Hotel?

•Property Not Registered: They may not have joined Goodnight yet.

•Pending Integration: If a hotel has signed up recently, their profile might be awaiting final tech integration.